What is the digital marketing?
Digital marketing constitutes a branch of marketing that utilizes Internet-based technologies, encompassing desktop computers, mobile phones, and other digital platforms, to promote products and services. Its evolution during the 1990s and 2000s marked a transformative shift in how brands and businesses approached marketing through technology. With the increasing integration of digital platforms into marketing strategies and daily life, coupled with a growing preference for digital devices over physical stores, digital marketing campaigns have become ubiquitous.
These campaigns employ a mix of strategies, including search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing, e-commerce marketing, social media marketing, social media optimization, email direct marketing, display advertising, e-books, as well as optical disks and games.
Digital marketing is not confined to online platforms; it also extends to non-Internet channels that deliver digital media. Examples include television, mobile phones (SMS and MMS), callbacks, and on-hold mobile ring tones. This extension to non-Internet channels serves as a distinguishing factor between digital marketing and online marketing. The comprehensive reach and diversity of digital marketing strategies reflect its adaptability in reaching consumers in a technologically driven landscape.
Advantages of Digital Marketing
Potential advantages of digital marketing encompass:
Advantages of Digital Marketing
- Accessibility: Information is available anytime and anywhere, ensuring convenient access.
- Versatility: Goes beyond internet marketing, offering alternative options independent of internet connectivity.
- Effectiveness: Excels in presenting advantageous ways and features that reach, inform, engage, offer, and sell services and products to consumers.
- Targeted Data: Businesses can acquire data pinpointing target audiences based on factors such as age, location, interests, and education.
- Cost Efficiency: With a lower investment, the cost per lead is 61% less expensive compared to traditional marketing methods.
- Mobile Reach: Capable of reaching every mobile user, considering there are over 14 billion mobile devices worldwide, with a projected increase to nearly 18 billion by the year 2024.
Digital Marketing Planning Overview:
Digital marketing planning is a critical aspect of marketing management that signifies the initial phase of crafting a comprehensive digital marketing strategy within the broader digital marketing system. Unlike traditional marketing planning, digital marketing planning employs digitally-based communication tools and technologies such as Social, Web, Mobile, Scannable Surface. However, both types of planning are rooted in the company’s vision, mission, and overarching business strategy.
Stages of Digital Marketing Planning:
- Opportunity:
- To devise an effective Digital Marketing Plan (DMP), businesses must first assess the marketplace and establish ‘SMART’ objectives (Specific, Measurable, Actionable, Relevant, and Time-Bound).
- Setting SMART objectives involves reviewing current benchmarks, key performance indicators (KPIs), and analyzing the company’s and competitors’ performance.
- Companies can identify marketing and sales opportunities by evaluating their outreach and influencer collaborations, gaining a competitive advantage through insightful co-marketer analysis.
- Strategy:
- Crafting a planned digital strategy involves reviewing the company’s digital proposition and communicating it using digital customer targeting techniques.
- Defining the online value proposition (OVP) is crucial, clearly expressing what the company offers to customers online, including brand positioning.
- (Re)selecting target market segments and personas and outlining digital targeting approaches are key steps in developing a strategic plan.
- Reviewing the marketing mix for online options, including Product, Price, Promotion, and Place, is integral to the strategic planning process.
- Action:
- The final stage necessitates setting a budget and management systems with measurable touchpoints across all digital platforms.
- Integration of paid, owned, and earned media is crucial for successful execution, ensuring a cohesive digital marketing strategy.
- Implementing measurable content creation, encompassing oral, visual, or written online media, is vital in the final stage of planning.
- A scheduled format of digital communications, such as a Gantt Chart, should be encoded throughout internal operations to align and complement platforms for subsequent stages of the digital marketing strategy.
Understanding the Market:
- Employing empathy maps helps marketers comprehend consumer thought processes, involving asking questions, describing feelings, envisioning consumer responses, and predicting actions.
- Web Analytics, especially predictive analytics, provide insights into consumer habits online, aiding companies in anticipating future trends and behaviors.
- Key concepts such as consumer behavior, predictive analytics, buyer personas, and marketing strategy contribute to a holistic understanding of the market, enabling businesses to better anticipate and plan for each step in the marketing and buying process.
Digital Marketing Planning
Digital marketing planning is a critical aspect of marketing management that signifies the initial phase of crafting a comprehensive digital marketing strategy within the broader digital marketing system. Unlike traditional marketing planning, digital marketing planning employs digitally-based communication tools and technologies such as Social, Web, Mobile, Scannable Surface. However, both types of planning are rooted in the company’s vision, mission, and overarching business strategy.
Stages of Digital Marketing Planning:
- Opportunity:
- To devise an effective Digital Marketing Plan (DMP), businesses must first assess the marketplace and establish ‘SMART’ objectives (Specific, Measurable, Actionable, Relevant, and Time-Bound).
- Setting SMART objectives involves reviewing current benchmarks, key performance indicators (KPIs), and analyzing the company’s and competitors’ performance.
- Companies can identify marketing and sales opportunities by evaluating their outreach and influencer collaborations, gaining a competitive advantage through insightful co-marketer analysis.
- Strategy:
- Crafting a planned digital strategy involves reviewing the company’s digital proposition and communicating it using digital customer targeting techniques.
- Defining the online value proposition (OVP) is crucial, clearly expressing what the company offers to customers online, including brand positioning.
- (Re)selecting target market segments and personas and outlining digital targeting approaches are key steps in developing a strategic plan.
- Reviewing the marketing mix for online options, including Product, Price, Promotion, and Place, is integral to the strategic planning process.
- Action:
- The final stage necessitates setting a budget and management systems with measurable touchpoints across all digital platforms.
- Integration of paid, owned, and earned media is crucial for successful execution, ensuring a cohesive digital marketing strategy.
- Implementing measurable content creation, encompassing oral, visual, or written online media, is vital in the final stage of planning.
- A scheduled format of digital communications, such as a Gantt Chart, should be encoded throughout internal operations to align and complement platforms for subsequent stages of the digital marketing strategy.
- Understanding the Market:
- Employing empathy maps helps marketers comprehend consumer thought processes, involving asking questions, describing feelings, envisioning consumer responses, and predicting actions.
- Web Analytics, especially predictive analytics, provide insights into consumer habits online, aiding companies in anticipating future trends and behaviors.
- Key concepts such as consumer behavior, predictive analytics, buyer personas, and marketing strategy contribute to a holistic understanding of the market, enabling businesses to better anticipate and plan for each step in the marketing and buying process.
How I can find remote jobs in digital marketing?
Finding remote jobs in digital marketing requires a strategic approach. Here are some steps you can take to locate and secure remote opportunities in the field:
1. Online Job Platforms:
- Utilize popular online job platforms that specialize in remote work, such as:
- Remote OK
- We Work Remotely
- Upwork
- Freelancer
- LinkedIn (Use the remote filter in the job search)
2. Specialized Digital Marketing Job Boards:
- Explore niche job boards specific to digital marketing. Websites like:
- Digital Marketing Jobs
- Content Marketing Jobs
- SEO Remote Jobs
3. Company Websites:
- Visit the career pages of companies you’re interested in. Many companies list remote opportunities on their official websites.
4. Networking:
- Leverage professional networks like LinkedIn to connect with digital marketing professionals and join relevant groups. Networking can lead to job opportunities and insights.
5. Freelance Platforms:
- Consider freelance platforms where you can find remote digital marketing projects. Examples include:
6. Remote Job Aggregators:
- Explore websites that aggregate remote job listings across various industries. Examples include:
- Remote.co
- FlexJobs
- Virtual Vocations
7. Attend Virtual Conferences and Events:
- Participate in virtual conferences, webinars, and events related to digital marketing. These events often provide networking opportunities and may lead to job connections.
8. Industry Forums:
- Engage in digital marketing forums and communities where professionals share job opportunities and insights. Websites like:
- Digital Point Forums
- Warrior Forum
9. Freelance Digital Marketing:
- Start freelancing to build a portfolio. Freelancers often find remote work through referrals and by showcasing their skills on platforms like Upwork and Freelancer.
10. Remote Job Websites:
- Explore general remote job websites that cover various industries. Websites like:
11. Set Up Job Alerts:
- Create job alerts on various job platforms to receive notifications for new remote digital marketing opportunities.
12. Showcase Your Skills:
- Create a strong online presence by showcasing your digital marketing skills on platforms like LinkedIn, Behance, or a personal website. Highlight your achievements and expertise.
13. Remote Internships:
- Consider remote internships to gain practical experience and build connections in the remote work community.
Remember to tailor your resume and cover letter for remote positions, emphasizing your ability to work independently and your experience with remote collaboration tools. Regularly update your profiles on professional networks, and don’t hesitate to reach out to your network for advice and potential job leads.
